Artists use color in many different ways. The colors that we see are light waves reflected or absorbed by everything around us. In nature, a rainbow is actually a white light that is broken apart by the moisture in the air.
The nineteenth century was the turning point for the development of color illustration. At the start of the century, books with colored plates were hand colored by the artist using techniques that dates back to the Renaissance. A hundred years later, the steam driven printing press and the photo reproductive techniques took printing out of the hands of the artist and introduced processes which would be used until the computer revolution of today.
Today’s color printing uses new technologies and techniques such as digital lithography. Color printing today is generally handled using offset lithography. This printing process coats a rubber drum with the color and water necessary to produce the image. The image is then transferred to the offset drum. From the offset drum the image is transferred to the paper or other printable medium. This process makes it possible to transfer color photographs easily.
As technology continues to develop, new printing techniques will eventually overtake offset printing as the number one printing option. Offset printing is the least expensive at this point but manufacturers of digital printing are trying to catch up.
Keep in mind that the right printing technique for any business is one that delivers a superior output, time after time, with no breakdown in quality. Traditional full color printing involves higher set up costs, thus, excluding small quantity jobs from full color. The increased set up costs also creates large outdated inventories of previously printed materials produced in large amounts to justify the costs of full color. But that is in the past. Digital color printing is fast gaining with offset printing.
Digital printing is one the best kept secrets of the printing industry. Using this technology, you can print full-color materials with high resolution images and crisp text in very short runs on demand. There are two types of digital printing in color. The first one is purely electronic. This method uses no plates and toner based ink on true digital presses. The second type is called direct image printing or DI printing. This method uses conventional ink and plates to print runs as low as 250 to 500.
Whether you use pure or DI printing, you can now afford to print in color. Printing in color has been much affordable these days. So, jazz up your advertising materials with color and images. Don’t be afraid to print your text in red, tangerine or deep green and throw in a few pictures.
Monday, March 26, 2012
Sunday, March 25, 2012
Cold Calling:Spectacular Structure for a Script
There are so many wimpy cold calling scripts out there that if your try them all, they’ll make your head spin.
You’ll find some scripts tell you to introduce yourself and bond before you get to the point, as though you’ll build a lasting relationship within a few seconds on the phone.
Other scripts direct you to tell prospect all about the company, as though your company’s history will justify the fact that your call that has interrupted the prospect’s day.
Some scripts even start out with the unconvincing words “This is not a sales call…” Yeah, right. Who do they think they’re kidding!
By the same token, you and I both know that the power of any sales presentation is in the words.
Face-to-face you have all sorts of visual cues that let you know whether or not you and your prospect are strolling down the primrose path, together.
In the blink of an eye you pick up cues such as a prospect’s crossed arms, broken eye contact, and other body language that lets you know when your words have taken the two of you off the profitable path. With these cues, you quickly figure out how to get back on track and can easily adjust your sales presentation accordingly.
On the phone, however, your cues come from background sounds, tone of voice, pacing, and the words themselves.
To stay on course self-control is key.
Say too much and you’ll hear, “If he’s interested he’ll call you” and wonder, “What happened?” Say too little and the gatekeeper will ask questions, to keep you talking, find out what she thinks she needs to know, and then get you off the phone.
Since sales professionals have a gift for gab and thrive on social interaction, we are most comfortable talking with people face-to-face. We prefer to be around people and usually dread cold calling on the telephone. When we do our cold call prospecting, it is easy for us to talk too fast; too spew out way too many words for the prospect to grasp on the phone, and to relinquish self-control altogether. We experience failure, not our favorite lesson, and quickly build an aversion to making cold calls.
Successful sales professionals turn aversion to attraction by using scripts that are, in essence, a sophisticated sales presentation. Scripts that are stripped down to the essential words, not too many and not too few words that “make the sale” in their 90-seconds of time on the phone with an executive or executive assistant.
Yes! A script can be that good and yield results of 6-8 appointments out of every 10 calls.
How do you come up with a script that’s so good? First, you must craft a script so that it contains each of the components of an effective face-to-face sales presentation. Then you must streamline the script for successful transition to the telephone.
A spectacular structure for a cold calling script is this:
1. Use the prospect’s name, in the form of a question, as your opening line. 2. Identify yourself 3. State the purpose of your call 4. Build a benefit statement that tells your prospect precisely what he/she will get out of meeting with you—in terms of bottom line numbers. 5. Maintain self-control by knowing what you want out of the call and asking the questions you need to ask to get there.
Here’s an example of such a script:
“Mary?” “This is Leslie.” “I’m calling from ColdCallingExecutives.com to see whether or not I can double John’s revenues in 90 days or less.” “When’s the best time for him to meet, this week or next?” “I appreciate you. Thank you.”
Even the best cold callers are struck by how much effort it takes to relax during cold calls to executives, how few words actually need to be spoken during a structured sales call, and the power of a carefully crafted sales call.
You’ve heard the phrase “KISS … Keep It Simple, Stupid!” You can modify that a bit to help you with your own spectacular script for successful cold call prospecting. KISS… Keep It Simple and Structured. Then, enjoy your success as your new, simply spectacular cold calling strategy pays off!
Forward this article to friends—they’ll thank you for it!
You’ll find some scripts tell you to introduce yourself and bond before you get to the point, as though you’ll build a lasting relationship within a few seconds on the phone.
Other scripts direct you to tell prospect all about the company, as though your company’s history will justify the fact that your call that has interrupted the prospect’s day.
Some scripts even start out with the unconvincing words “This is not a sales call…” Yeah, right. Who do they think they’re kidding!
By the same token, you and I both know that the power of any sales presentation is in the words.
Face-to-face you have all sorts of visual cues that let you know whether or not you and your prospect are strolling down the primrose path, together.
In the blink of an eye you pick up cues such as a prospect’s crossed arms, broken eye contact, and other body language that lets you know when your words have taken the two of you off the profitable path. With these cues, you quickly figure out how to get back on track and can easily adjust your sales presentation accordingly.
On the phone, however, your cues come from background sounds, tone of voice, pacing, and the words themselves.
To stay on course self-control is key.
Say too much and you’ll hear, “If he’s interested he’ll call you” and wonder, “What happened?” Say too little and the gatekeeper will ask questions, to keep you talking, find out what she thinks she needs to know, and then get you off the phone.
Since sales professionals have a gift for gab and thrive on social interaction, we are most comfortable talking with people face-to-face. We prefer to be around people and usually dread cold calling on the telephone. When we do our cold call prospecting, it is easy for us to talk too fast; too spew out way too many words for the prospect to grasp on the phone, and to relinquish self-control altogether. We experience failure, not our favorite lesson, and quickly build an aversion to making cold calls.
Successful sales professionals turn aversion to attraction by using scripts that are, in essence, a sophisticated sales presentation. Scripts that are stripped down to the essential words, not too many and not too few words that “make the sale” in their 90-seconds of time on the phone with an executive or executive assistant.
Yes! A script can be that good and yield results of 6-8 appointments out of every 10 calls.
How do you come up with a script that’s so good? First, you must craft a script so that it contains each of the components of an effective face-to-face sales presentation. Then you must streamline the script for successful transition to the telephone.
A spectacular structure for a cold calling script is this:
1. Use the prospect’s name, in the form of a question, as your opening line. 2. Identify yourself 3. State the purpose of your call 4. Build a benefit statement that tells your prospect precisely what he/she will get out of meeting with you—in terms of bottom line numbers. 5. Maintain self-control by knowing what you want out of the call and asking the questions you need to ask to get there.
Here’s an example of such a script:
“Mary?” “This is Leslie.” “I’m calling from ColdCallingExecutives.com to see whether or not I can double John’s revenues in 90 days or less.” “When’s the best time for him to meet, this week or next?” “I appreciate you. Thank you.”
Even the best cold callers are struck by how much effort it takes to relax during cold calls to executives, how few words actually need to be spoken during a structured sales call, and the power of a carefully crafted sales call.
You’ve heard the phrase “KISS … Keep It Simple, Stupid!” You can modify that a bit to help you with your own spectacular script for successful cold call prospecting. KISS… Keep It Simple and Structured. Then, enjoy your success as your new, simply spectacular cold calling strategy pays off!
Forward this article to friends—they’ll thank you for it!
Saturday, March 24, 2012
Clean Bathrooms As a Marketing Tool
My wife and I travel to Maine often to visit friends and family. There is a chain of gas stations called Blue Canoe (how cute) that are run by the Irving company up there. We almost always (99% of the time) stop at a Blue canoe in Falmouth to gas up, get soft-drinks, and do our business. Why? Immaculate rest-rooms.
How many public restrooms have you been in that were a disaster? And don't they give you a horrible impression of the establishment?
I can tell you that one of the swankiest malls in Boston has filthy, foul-smelling bathrooms. It's one of those places that you need a second mortgage to buy a pair of shoes. You can't tell me that the can't afford an extra few hundred dollars a week to keep their bathrooms spotless. It's simply laziness and a lack of appreciation for the fact that every shopper - even the wealthy ones - have to pee.
As a marketing tool, a gas station with an sparkling rest-room is a huge differentiator. I can tell you that there are frequently lines to use the rest room at this gas station, and everybody is getting gas and snacks while they are there anyway. I have never seen anything like it at any other gas station.
The Blue Canoe stations boast that they check their bathrooms every half an hour (and I bet they do). They have a suggestion box inside the bathroom. The bathroom is incredibly clean, comfortable, and tastefully decorated. At Christmas, there were even decorations in there.
Does it make a difference to me? Absolutely. I can get gas almost anywhere, but why not stop in where my wife and I can use the bathroom and not have to hold our breath or feel like we've contracted the creeping crud?
On top of this, the Blue Canoe employees are extremely courteous and go out of there way to give extra service. One of the cashiers got me liter of diet Pepsi from the back because they were on special and were out in the front cooler. Here's a company that understands that, in a commoditized industry, customer experience counts.
In Boston, Hess gas stations get the big thumbs up from me for excellent customer service. Given the 6-7 vendors I can choose to get gas from around my home - I nearly always choose to go to Hess.
Customer experience marketing translates to dollars on your bottom line. It isn't that expensive to keep a bathroom clean, or to set policies and train for customer service.
Make your customers enjoy doing business with you. It seems like common sense, but unfortunately almost nobody gets it. Customer experience is in short supply. The good thing is that you can easily outshine your competition with very little effort.
How many public restrooms have you been in that were a disaster? And don't they give you a horrible impression of the establishment?
I can tell you that one of the swankiest malls in Boston has filthy, foul-smelling bathrooms. It's one of those places that you need a second mortgage to buy a pair of shoes. You can't tell me that the can't afford an extra few hundred dollars a week to keep their bathrooms spotless. It's simply laziness and a lack of appreciation for the fact that every shopper - even the wealthy ones - have to pee.
As a marketing tool, a gas station with an sparkling rest-room is a huge differentiator. I can tell you that there are frequently lines to use the rest room at this gas station, and everybody is getting gas and snacks while they are there anyway. I have never seen anything like it at any other gas station.
The Blue Canoe stations boast that they check their bathrooms every half an hour (and I bet they do). They have a suggestion box inside the bathroom. The bathroom is incredibly clean, comfortable, and tastefully decorated. At Christmas, there were even decorations in there.
Does it make a difference to me? Absolutely. I can get gas almost anywhere, but why not stop in where my wife and I can use the bathroom and not have to hold our breath or feel like we've contracted the creeping crud?
On top of this, the Blue Canoe employees are extremely courteous and go out of there way to give extra service. One of the cashiers got me liter of diet Pepsi from the back because they were on special and were out in the front cooler. Here's a company that understands that, in a commoditized industry, customer experience counts.
In Boston, Hess gas stations get the big thumbs up from me for excellent customer service. Given the 6-7 vendors I can choose to get gas from around my home - I nearly always choose to go to Hess.
Customer experience marketing translates to dollars on your bottom line. It isn't that expensive to keep a bathroom clean, or to set policies and train for customer service.
Make your customers enjoy doing business with you. It seems like common sense, but unfortunately almost nobody gets it. Customer experience is in short supply. The good thing is that you can easily outshine your competition with very little effort.
Thursday, March 22, 2012
Circular Logic – Compensation Plans That Make Your Head Spin
At the time of this writing, Multi-Level Marketing is more than 50 years old. It’s truly amazing that such a ludicrous business model has survived, and even experienced incredible growth, over such a great length of time.
On the surface, this type of business has a lot of appeal. Many people are attracted to the idea of selling quality products and sharing a lucrative opportunity with their friends and neighbors.
But once you take a good hard look at the nuts and bolts of how 99% of these so-called ‘opportunities’ intend to pay you for your efforts, much of the initial appeal goes right down the drain. It’s fairly common for an MLMer to sell a $50 bottle of herbal tonic and make only a few bucks for themselves.
A big reason for this is the complex structure of most network marketing programs. Money is divided among so many different parties that it’s difficult to squeeze a decent profit out of a retail transaction.
For example, you might sell a bottle of your program’s super tonic at $50, but three of your upline sponsors have to get their share of the profits before you get paid. And of course there will be at least one heavy hitter in your upline tree who gets to claim some type of ‘over-ride’ bonus; this will mean more of the money you generated goes into someone else’s pocket.
And let’s not forget about the clever ‘one-up’ option many MLMs build into their payment structure. In this scenario, a member’s first sale gets credited to their immediate upline.
I’ve looked at many compensation plans that require a member to retail nearly $200 in product before they are even eligible for a commission. In other words, if they fall short of this monthly quota by even a few bucks, they don’t get paid!
The solution to this dilemma, according to the always jovial sponsors and team leaders?
Just buy the minimum amount of product yourself so that every real sale you make generates commission. And then of course you are told to encourage anyone you refer to the business to do the same.
How reasonable does that sound to you?
Sure it’s great to use and believe in a product you are trying to sell. But buying $200 in vitamins or face cream every month just so you can qualify for your distributor commissions borders on the idiotic, in my opinion.
If the potential monetary gains were significant in most cases perhaps I’d have a different attitude. But more often than not participants of an MLM system are paid 10% or less of the money they generate for the program.
In essence, the company owners and the professional network marketers who have helped them launch their business are keeping most of the money created by the retail and referral activity of their members.
You don’t need to join an online business opportunity to put money into somebody else’s pockets. That’s what a J-O-B is for.
The web is full of affiliate programs that pay their members a fair percentage on each successful transaction. There is absolutely no reason to settle for some kind of bogus MLM system that asks you to work your tail off for pennies on the dollar.
On the surface, this type of business has a lot of appeal. Many people are attracted to the idea of selling quality products and sharing a lucrative opportunity with their friends and neighbors.
But once you take a good hard look at the nuts and bolts of how 99% of these so-called ‘opportunities’ intend to pay you for your efforts, much of the initial appeal goes right down the drain. It’s fairly common for an MLMer to sell a $50 bottle of herbal tonic and make only a few bucks for themselves.
A big reason for this is the complex structure of most network marketing programs. Money is divided among so many different parties that it’s difficult to squeeze a decent profit out of a retail transaction.
For example, you might sell a bottle of your program’s super tonic at $50, but three of your upline sponsors have to get their share of the profits before you get paid. And of course there will be at least one heavy hitter in your upline tree who gets to claim some type of ‘over-ride’ bonus; this will mean more of the money you generated goes into someone else’s pocket.
And let’s not forget about the clever ‘one-up’ option many MLMs build into their payment structure. In this scenario, a member’s first sale gets credited to their immediate upline.
I’ve looked at many compensation plans that require a member to retail nearly $200 in product before they are even eligible for a commission. In other words, if they fall short of this monthly quota by even a few bucks, they don’t get paid!
The solution to this dilemma, according to the always jovial sponsors and team leaders?
Just buy the minimum amount of product yourself so that every real sale you make generates commission. And then of course you are told to encourage anyone you refer to the business to do the same.
How reasonable does that sound to you?
Sure it’s great to use and believe in a product you are trying to sell. But buying $200 in vitamins or face cream every month just so you can qualify for your distributor commissions borders on the idiotic, in my opinion.
If the potential monetary gains were significant in most cases perhaps I’d have a different attitude. But more often than not participants of an MLM system are paid 10% or less of the money they generate for the program.
In essence, the company owners and the professional network marketers who have helped them launch their business are keeping most of the money created by the retail and referral activity of their members.
You don’t need to join an online business opportunity to put money into somebody else’s pockets. That’s what a J-O-B is for.
The web is full of affiliate programs that pay their members a fair percentage on each successful transaction. There is absolutely no reason to settle for some kind of bogus MLM system that asks you to work your tail off for pennies on the dollar.
Chronicles of a Marketing Expert – Blogs, RSS, and Podcasting
Okay, so you’re a marketing expert but you haven’t yet embraced emerging technologies like blogs, RSS feeds, or podcasts. If you think these technologies are a passing fad, then think again. Today, major businesses and a significant number of marketing professionals are using these tools to influence, persuade, and encourage consumers to take action.
Let’s first begin by defining each technology and providing some information on how marketing professionals are using them.
Blogs - A weblog, which is usually shortened to blog, is a type of website where entries are made (such as in a journal or diary), displayed in a reverse chronological order. Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual although many focus on photographs, videos or audio. The word blog can also be used as a verb, meaning adding an entry to a blog.
Many marketing experts maintain their own blogs providing commnetary on everything from advertising to online marketing. Additionally, some marketing professionals are partnering with influencial bloggers to support specific products or businesses. This is very similar to an actor’s endorsement of a product or product placement initiative.
RSS - is a family of web feed formats, specified in XML and used for Web syndication. RSS is used by (among other things) news Web sites, weblogs and podcasting. The abbreviation is variously used to refer to the following standards:
• Really Simple Syndication (RSS 2.0)
• Rich Site Summary (RSS 0.91, RSS 1.0)
• RDF Site Summary (RSS 0.9 and 1.0)
Web feeds provide web content or summaries of web content together with links to the full versions of the content, and other metadata. RSS, in particular, delivers this information as an XML file called an RSS feed, webfeed, RSS stream, or RSS channel. In addition to facilitating syndication, web feeds allow a website's frequent readers to track updates on the site using an aggregator.
With the power of RSS, those interested in your content can receive updates regularly. In fact, RSS allows for updates in real time. With the advent of aggregators, individuals can collect relevant information from various sources. When used to inform your prospects, customers, or stakeholders of valuable information, RSS feeds combine convenience with quality. Best of all, it lets the user be proactive and select the specific content he/she is looking for.
Podcasting is the method of distributing multimedia files, such as audio programs or music videos, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers. The term podcast, like 'radio', can mean both the content and the method of delivery. The host or author of a podcast is often called a podcaster. Podcasters' web sites may also offer direct download or streaming of their files; a podcast however is distinguished by its ability to be downloaded automatically using software capable of reading RSS or Atom feeds.
Usually a podcast features one type of 'show', with new episodes released either sporadically or at planned intervals such as daily or weekly. In addition, there are podcast networks that feature multiple shows on the same feed.
Those using podcasts successfully are providing audio feeds of “must-have” content for prospects and customers. Some of this content includes radio-type shows where industry experts respond to questions in a question and answer format. Such podcasts provide significant value to customers and give businesses the opportunity to serve as an ongoing resource for their industry.
In combination, Blogs, RSS feeds, and Podcasts can have a significant impact on those you are trying to reach. This is particulary true of today’s generation and part of generation Y. These are individuals who are comfortable with technology and depend on it for their news, information, and knowledge development.
If you are a marketing expert, marketing professional, or simply interested in new ways to communicate to your audience, then start to dabble in these new technologies. Not only will they deliver immediate benefit, but they can generate returns over the long term as well.
Let’s first begin by defining each technology and providing some information on how marketing professionals are using them.
Blogs - A weblog, which is usually shortened to blog, is a type of website where entries are made (such as in a journal or diary), displayed in a reverse chronological order. Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual although many focus on photographs, videos or audio. The word blog can also be used as a verb, meaning adding an entry to a blog.
Many marketing experts maintain their own blogs providing commnetary on everything from advertising to online marketing. Additionally, some marketing professionals are partnering with influencial bloggers to support specific products or businesses. This is very similar to an actor’s endorsement of a product or product placement initiative.
RSS - is a family of web feed formats, specified in XML and used for Web syndication. RSS is used by (among other things) news Web sites, weblogs and podcasting. The abbreviation is variously used to refer to the following standards:
• Really Simple Syndication (RSS 2.0)
• Rich Site Summary (RSS 0.91, RSS 1.0)
• RDF Site Summary (RSS 0.9 and 1.0)
Web feeds provide web content or summaries of web content together with links to the full versions of the content, and other metadata. RSS, in particular, delivers this information as an XML file called an RSS feed, webfeed, RSS stream, or RSS channel. In addition to facilitating syndication, web feeds allow a website's frequent readers to track updates on the site using an aggregator.
With the power of RSS, those interested in your content can receive updates regularly. In fact, RSS allows for updates in real time. With the advent of aggregators, individuals can collect relevant information from various sources. When used to inform your prospects, customers, or stakeholders of valuable information, RSS feeds combine convenience with quality. Best of all, it lets the user be proactive and select the specific content he/she is looking for.
Podcasting is the method of distributing multimedia files, such as audio programs or music videos, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers. The term podcast, like 'radio', can mean both the content and the method of delivery. The host or author of a podcast is often called a podcaster. Podcasters' web sites may also offer direct download or streaming of their files; a podcast however is distinguished by its ability to be downloaded automatically using software capable of reading RSS or Atom feeds.
Usually a podcast features one type of 'show', with new episodes released either sporadically or at planned intervals such as daily or weekly. In addition, there are podcast networks that feature multiple shows on the same feed.
Those using podcasts successfully are providing audio feeds of “must-have” content for prospects and customers. Some of this content includes radio-type shows where industry experts respond to questions in a question and answer format. Such podcasts provide significant value to customers and give businesses the opportunity to serve as an ongoing resource for their industry.
In combination, Blogs, RSS feeds, and Podcasts can have a significant impact on those you are trying to reach. This is particulary true of today’s generation and part of generation Y. These are individuals who are comfortable with technology and depend on it for their news, information, and knowledge development.
If you are a marketing expert, marketing professional, or simply interested in new ways to communicate to your audience, then start to dabble in these new technologies. Not only will they deliver immediate benefit, but they can generate returns over the long term as well.
Monday, March 19, 2012
Choosing The Right Tradeshow(s)
Let's face it, everybody has exhibited at a tradeshow and at the end of the show said, "I'll never do this show again". With the proliferation of trade shows these days, which show do you choose? Well, first of all you don't just choose one show and let that be your agenda for the year; you plan your schedule strategically. I would suggest, depending on your industry, let's take manufacturing for example, you choose no fewer than two shows per year and more, if warranted (more on that in a minute). Two shows, one in the spring and one in the fall, allows your organization the benefit from any sales cycles that may exist. More to the point it allows your sales force to interface with prospects and suspects, not to mention customers, which may only get perfunctory attention during the rest of the year. And, it provides excellent momentum for introduction of new products and services. More than two shows? Absolutely, if your organization has opportunities in sectors of large market categories.
But which shows? Here are some suggestions to consider: If the show is National, where can your space be positioned and what is the trend in exhibitors? Can your space be positioned near the entrance or are you going to relegated to some obscure space in the back of the hall? When the calls to entry comes in, are the same number of exhibitors signed up this year as last OR is it negative gain? Is the show manager, your industry association? And, if so, are they offering symposia on meaningful industry issues (or maybe no round tables or topics at all)? If so, can your sales manager be a speaker or at least on a round table discussion panel? If not, chances are your customers will feel the same and skip the show. I would poll your ten top customers and ask what show(s) they attend. And, if there are several new prospects or suspects that have high potential, ask them as well. A blinding glimpse of the obvious? Probably. Good marketing? You bet.
What if the shows your organization is considering are simply Regional or Local in scope? I would call the show manager and ask about attendance over the last several years. If it's up or steady; it's definitely worth considering. If not, what's the point?
If it's Regional, I would definitely ask the same set of questions but I would look for the participation of my competition as well. If your competition is there, you may be conspicuous by your absence. If not, it may be a golden opportunity, especially if the attendance is up from one year to the next. If your competition has been there but not recently, you may want to ask some more questions and see if the right set of prospects and suspects fits your goals.
If it's Local, I would definitely check the venue. If the venue is a hotel or motel, it may be OK but only if you are offered adequate space (definitely not a hallway). If it's a convention center or exhibition hall, definitely worth considering - the venue is right around the corner and you can rotate manning the booth throughout the show so it's convenient for everybody.
Remember, NO MATTER WHAT THE SHOW, the organization that ends up with the most visitors to its space is the organization that wins.
But which shows? Here are some suggestions to consider: If the show is National, where can your space be positioned and what is the trend in exhibitors? Can your space be positioned near the entrance or are you going to relegated to some obscure space in the back of the hall? When the calls to entry comes in, are the same number of exhibitors signed up this year as last OR is it negative gain? Is the show manager, your industry association? And, if so, are they offering symposia on meaningful industry issues (or maybe no round tables or topics at all)? If so, can your sales manager be a speaker or at least on a round table discussion panel? If not, chances are your customers will feel the same and skip the show. I would poll your ten top customers and ask what show(s) they attend. And, if there are several new prospects or suspects that have high potential, ask them as well. A blinding glimpse of the obvious? Probably. Good marketing? You bet.
What if the shows your organization is considering are simply Regional or Local in scope? I would call the show manager and ask about attendance over the last several years. If it's up or steady; it's definitely worth considering. If not, what's the point?
If it's Regional, I would definitely ask the same set of questions but I would look for the participation of my competition as well. If your competition is there, you may be conspicuous by your absence. If not, it may be a golden opportunity, especially if the attendance is up from one year to the next. If your competition has been there but not recently, you may want to ask some more questions and see if the right set of prospects and suspects fits your goals.
If it's Local, I would definitely check the venue. If the venue is a hotel or motel, it may be OK but only if you are offered adequate space (definitely not a hallway). If it's a convention center or exhibition hall, definitely worth considering - the venue is right around the corner and you can rotate manning the booth throughout the show so it's convenient for everybody.
Remember, NO MATTER WHAT THE SHOW, the organization that ends up with the most visitors to its space is the organization that wins.
Thursday, March 15, 2012
Choosing the Right Printing Service for Your Print Jobs
If your boss required you to do a task to provide him a good poster, poster printing technology using inkjet poster printing service will likely fulfill the cost expatiation of your boss. This poster printing technology provided by inkjet printing is built for the short run and uses a continuous roll form of paper. You can benefit from both the smaller poster printing sizes and mural size, depending on the inkjet poster printing machine utilized.
In today's world of the commercial printer, the standard large size of a poster is 24 x 36" and is printed on a 27 x 40" or 28 x 41" offset press. For a bit more money in paper, your project can go to 25 x 38", OR 27 X 39.75" or more, depending on the printing company used. There are many printing companies available that can print super sized ones, like the printing company who did in the old days of the Hollywood movie studios.
In today's industry, sizes of approximately 30 x 60" or 40 x 70" can be done, but this is not the primary function of these printing companies. These presses are not generally used for this but used for litho sheets, which is a label type stock that laminates to board stock or corrugated stock of various types for packaging and boxes. Generally, as a result, you will find that once you get to these sizes, your cost will be anywhere from 3-5 times the cost of on a commercial 40" press.
With inkjet printing service becoming more rampant in the printing industry, there are many printing companies that offer a high quality inkjet printing service using the latest machinery that deliver high resolution prints. These printing companies can also offer a lamination or varnish top coating service to increase the product life for indoor or outdoor applications. Maximum production width is 2.30 M.
Several printing companies that are express inkjet printing service combines quality and the speed required by customers who already have ready to print, color calibrated files. Whether you are an artist or photographer, you will be delighted at seeing the quality of inkjet prints.
Nowadays, there are more professional inkjet printing services that are available in the printing business. Some of them combine the concerns and tastes of their clients with their own technical expertise and industry knowledge to produce a final product unsurpassed in quality because they believe that “business model is based upon working with clients at a personal level”.
In today's world of the commercial printer, the standard large size of a poster is 24 x 36" and is printed on a 27 x 40" or 28 x 41" offset press. For a bit more money in paper, your project can go to 25 x 38", OR 27 X 39.75" or more, depending on the printing company used. There are many printing companies available that can print super sized ones, like the printing company who did in the old days of the Hollywood movie studios.
In today's industry, sizes of approximately 30 x 60" or 40 x 70" can be done, but this is not the primary function of these printing companies. These presses are not generally used for this but used for litho sheets, which is a label type stock that laminates to board stock or corrugated stock of various types for packaging and boxes. Generally, as a result, you will find that once you get to these sizes, your cost will be anywhere from 3-5 times the cost of on a commercial 40" press.
With inkjet printing service becoming more rampant in the printing industry, there are many printing companies that offer a high quality inkjet printing service using the latest machinery that deliver high resolution prints. These printing companies can also offer a lamination or varnish top coating service to increase the product life for indoor or outdoor applications. Maximum production width is 2.30 M.
Several printing companies that are express inkjet printing service combines quality and the speed required by customers who already have ready to print, color calibrated files. Whether you are an artist or photographer, you will be delighted at seeing the quality of inkjet prints.
Nowadays, there are more professional inkjet printing services that are available in the printing business. Some of them combine the concerns and tastes of their clients with their own technical expertise and industry knowledge to produce a final product unsurpassed in quality because they believe that “business model is based upon working with clients at a personal level”.
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